As a Digital Marketer, Anshul has vast experience in roles cutting across industries. With a proven record of delivering results, He is a keen learner focused towards creating and adding value through his distinguished problem-solving skills.
Currently, Anshul is leading Digital Marketing at Simplilearn with completely owning the digital marketing strategy and campaign execution. Previously, at eClerx, he was involved with clients in defining their digital marketing goals, strategizing and planning campaigns which were aligned to their business objectives, set-up robust and effective marketing processes, and end-to-end campaign management.Continue Reading
Leading Digital Marketing initiatives at Simplilearn with dual objective focus on:
A typical day at Simplilearn is quite hectic. But yes, exciting at the same time. My daily routine is mostly monitoring our monthly plans. And in addition, I also work with external partners and vendors to identify new opportunities or build upon existing ones.
It may sound pretty simple, but this is just the tip of the iceberg. The monthly plan is what we mostly break our heads on – deciding the budgets for each channel, conceptualizing marketing plans in-sync with those of product, category, and sales, and brainstorm to find if there’s potential to add anything new to the existing mix.
Apart from this, I have a daily 20-30 minutes FIFA session on Play Station.
Stakeholder management across different functions would have to be the most challenging and also the most exciting aspect of my job. It’s crucial for the marketing strategy to be in sync with the product, category, and sales teams to be able to align and achieve the overall business objectives.
If there is one thing I have learned, it’s that experience alone isn’t enough to get you to your best. It is important to up-skill in a world which is moving so swiftly and with the emergence of new technologies ever so frequently, staying up-to-date is what is going to keep you and your skills valuable and relevant in the market.
Jeff Bullas - @jeffbullas, Guy Kawasaki - @GuyKawasaki, Eric Schmidt - @ericschmidt, Richard Branson - @richardbranson
Questions You Need to Ask yourself
Your career would be most exciting if you’re able to tackle and learn from new challenges frequently.
It’s important to be able to think of yourself as the consumer of your product.
Digital marketing demands rigorous experimentation to drive continual growth in efficiency.
It’s important to understand how every digital channel operates and interacts with each other and the synergies they create.
Digital marketing empowers you to reach out and affect lives of millions, globally, through your marketing efforts.
One of the most fascinating brand stories is Brand Story of Airbnb. Airbnb says it’s a trusted community marketplace for consumers to list, discover, and book unique accommodations for unique travel experiences. In a Nutshell : Welcome home.
Why it works : Airbnb has not only been able to challenge the hotel industry but has redefined and revived the overall experience of booking accommodations. Their content is completely focused on people – home owners and travelers. They reflect how connecting with others is important to their brand and how they as a brand are able to make that possible. It’s a very human approach, and it seems to work perfectly.
Skills required to become a Marketing Manager
Role of a Brand Manager in FMCG
Typical day of a Marketing Manager
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