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Chief Marketing Officer

Durgesh Kaushik 10+ years of Industry Experience

Currently Working As Chief Marketing Officer, BHIVE WorkSpace*,Ex-Facebook. Start-up Advisor, Speaker and Blogger

Summary

Durgesh, a seasoned marketing leader with global experience, has worked in more than 5 countries including USA, Ireland, Singapore, Brazil and India. His marketing experience ranges from driving results in a start-up environment and developing world class marketing teams from scratch, to perform in large and globally distributed teams.

He’s a start-up advisor/mentor and CMO at Edureka*. Previously, he led marketing at InfoStretch, a Silicon Valley start-up, was a part of the core SMB Marketing team at Facebook in EMEA and APAC and was selected by Reliance for their flagship Jio Young Leadership Program (JYLP). Continue Reading

Durgesh As a Chief Marketing Officer

Key Responsibilities

As a member of the executive team reporting to the CEO, Durgesh is leading the Brand Strategy, Customer Acquisition, Retention and Growth. Owning the overall marketing budget, marketing ROI, brand, team development, marketing communications, marketing research, product marketing, partnerships, PR, marketing automation and content marketing.

  • Strategic Leadership : Define the short-term and long-term marketing strategies, aligned to business objectives. Guide business leaders and stakeholders by leveraging market insights and potential.
  • People Management : Recruit, mentor and motivate marketing team to perform at their best.
  • Crosss-Functional Collaboration : Build strong relationships and work with different departments in to achieve business objectives.
  • Represent Company : Be the company spokesperson and represent the company in media and events.
  • Marketing Budget Management : Own the market budget and ensure that business objectives are met in the most cost effective manner.
  • Brand Management : Establish and manage the brand perception, ensure voice of customer is appropriately represented in brand message, drive brand recall and ensure brand consistency in all the marketing communication.

Typical Day of Durgesh as a Chief Marketing Officer

A typical day starts with a quick check-in with the Marketing Managers, Content Marketing team, Paid Marketing team, PR Manager to review the status of marketing campaigns and initiatives. Following this, I review the various marketing metrics (CMO dashboard).

In the afternoon, I’d generally check-in with the rest of the leadership team to discuss cross-functional projects, brainstorm on ideas and to identify roadblocks, if any. The rest of the day involves brainstorming on marketing campaigns, offers, long-term initiatives and mentoring the team members. Sometimes, I also need to interact with media to present views and news about my company.

During the team expansion, I’d also be involved in interviewing candidates. The day ends with a quick check in with the CEO to discuss the general state of business and to brainstorm ideas.

Most Challenging Aspects Of The Job

The most challenging part of the job is striking the right balance between long-term and short-term initiatives. Many a times, initiatives involve cross-functional collaboration. Hence, prioritization and people skills are crucial for succeeding in a marketing leadership role.

Essential Requirements & Key Suggestions By Durgesh

Required Skills Suggested

  1. Quick learner : Marketing is evolving quickly and a marketer should be on top of industry developments.
  2. Data oriented : One should know how to leverage data to draw insights to continuously increase your marketing effectiveness. Expand >>
  3. Flexible : A good marketer is a good listener, who always needs to keep one's ears open to alternative perspectives and ideas.
  4. Ability to fail fast : One should be able to set up marketing experiments to validate various hypothesis in the most effective way.
  5. Loves content : Content is central to marketing. If you aren’t comfortable with writing content, you are going to find it hard to succeed as a marketer. Collapse >>

Approach to Acquire Skills

One should try different experiements by setting up campaigns and blogs and take learning from other leaders like Neil Patel, Avinash Kaushik etc.

Blogs

  1. Avinash Kaushik
  2. Neil Patel Blog

Articles /Newspaper to Read

  1. Techcrunch
  2. Digital Market Asia
  3. Condenast Traveler
  4. Business Today
  5. Harvard Business Review
  6. Forbes
  7. Fortune

Books & Videos

  1. Traction: A Startup Guide to Getting Customers by Gabriel Weinberg
  2. 6 Funnel Optimization Strategies Guaranteed to Double Growth by Neil Patel
  3. Interview with Avinash Kaushik, digital marketing evangelist for Google
  4. Avinash Kaushik | Talks at Google

Leaders To Follow

  1. Danah Boyd – She understands consumer psychology, something that marketers should develop a perspective upon: Strategist.
  2. Avinash Kaushik – I regard him as one of the best digital marketers out there. There’s so much you can learn just by following him.

Facebook Pages

Red Bull, Neil Patel, Avinash Kaushik,
Facebook For Business & TechCrunch

Twitter Handle

Red Bull - @redbull , Neil Patel -@neilpatel , Avinash Kaushik - @avinash ,Facebook for Busines - @FBforBusiness
& TechCrunchVerified account - @TechCrunch

Durgesh’s Career Track Towards Chief Marketing Officer

Understanding of a Marketing Manager Role in an Online & Social Marketplace

Durgesh as an Interviewer : Marketing Manager Profile

Suggested Interview Questions : Marketing Manager Profile

Q1. Can you talk about your most successful marketing campaign in your previous jobs?

Q2. What aspect of marketing excites you the most?

Q3. How do you keep yourself updated about the latest marketing trends?

Q4. How would you go about improving your cost of customer acquisition?

Q5. How would you develop your marketing mix? How’d you allocate your budget to different campaigns?

Q6. What marketing channels do you believe are most effective, and why?

Q7. Can you talk about a situation where you used your creativity to achieve a marketing goal?

Q8. How would you go about lead generation and lead nurturing?

Most Inspiring Brand Stories

One of the most fascinating brand stories is that of Prime Minister Narendra Modi. The run up to 2014 elections witnessed some of the greatest branding and marketing campaigns. These involved technology, social media, digital media, mobile apps, mobile marketing, augmented reality, user generated content. It was a great example of 360-degree marketing campaign that yielded unprecedented results.

Courses/Case-Studies Suggested By Durgesh

Important Case Studies

Course Library

Workshops To Attend

Other Opinions

 

Skills required to become a Marketing Manager

Karan Kumar, Marketing Manager - American Express

Role of a Brand Manager in FMCG

Nikhilesh Sharma, Brand Manager - Nestle

Typical day of a Marketing Manager

Durgesh kaushik, CMO - Edureka

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*: As of December 2016